Information About Polar Bear
The polar bear or white bear belongs to the species of the world's largest carnivorous mammals. He lives in the northern hemisphere of the earth and is considered a large apex predator. They can live up to 30 years.
Description about Polar Bear
These mammals can be in the case of males up to 2.6 meters weighing 300 to 1002 kilos and in females 1.9 meters with a weight of up to 300 kilos.polar bear body is perfectly adapted to their habitat type and extreme of cool condition.This is why having both legs developed for long walks to swim far distances.polar bear ears and tail are small to maintain body heat. To regulate the temperature, their skin has a thick layer of fat and a lush coat translucent formed by thousands of air-filled hairs that keep it at a standard temperature.If the skin is really black so, this attract the sun more to increase their body heat. The white color of their hair is more a reflection of the light and not the color itself.
In 2012 the US and many brands interested in all kinds of advertising space they had regarding the anticipated event. In the past few years, social media played an important role in the marketing of the popular game related brands, including Coca-Cola was prepared www.cokepolarbowl.com a special website that strongly advertised on TV local newspapers and of course on all your accounts in different social networks. The campaign promised to show two polar bears reacting to what would be happening in the sporting event.What happened at the moment of truth should not have been part of the worst nightmares or manager of this whole campaign Web site prepared by Coca-Cola could not stand the high influx of visitors and collapsed a few minutes. At times the site was available to the technical efforts for trying to revive him, but when a visitor comes to a site and finds a screen announcing technical problems, hardly will return.
A "technicality" that affected all advertising expenditure to advertise your site, and buried millions of dollars and it led to the suspicion of millions of visitors who could not attend the new social proposal bottling. Not only was the case with this brand, the case was repeated with several other developments also promised during the event and were also not available.
The importance of technical backing off a campaign in social networks is essential, and this case has shown that different departments should be fully coordinated and arranged together to evaluate all possible issues around social actions to take precautions avoid a failure like this that, incredibly, was caused by the very success of the previous campaign.
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