WINDOWS PHONE HAS BEEN REBOOTED ENOUGH
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With constant Windows Phone change, the only thing that has remained persistent is a lack of apps. Windows 10 Mobile is rumored to arrive to existing handsets in December, but Microsoft still hasn't officially revealed a launch date. A lot is changing in the new OS, with different built-in apps, a new design and navigation, and Microsoft's expectation that developers will create universal apps. It's unlikely to make any difference to the fate of Windows Phone overall. It's another reset, and Microsoft can't keep hitting the reboot button forever.
Windows Phone's dead app problem also persists. Instagram was released nearly two years ago, and it still doesn't have video support. There are many other apps, like Twitter, that barely get updated with the latest features. There are third-party alternatives for most apps, but it shouldn't take Facebook two years to get video in Instagram for Windows Phone. "Facebook is all in on Windows 10," according to CEO Mark Zuckerberg, so hopefully Instagram on Windows Phone will get video support at some point in the next two years.
Zuckerberg's commitment to Windows 10 is part of Microsoft's hope that this operating system will finally turn things around for its phone platform. Windows 10 is a free upgrade for Windows 7 and Windows 8 users, and more than 110 million machines are already running the software. Microsoft is trying to create a halo effect so developers create universal apps that run across PCs, phones, tablets, and even the Xbox One. That's been the big promise of Windows 10, but we haven't really seen it in action yet.
Microsoft is also opening up Windows 10 to allow Android and iOS developers to easily port their code into universal apps. We heard a lot about this back at Microsoft's Build developer conference in April, but there haven't been any big app announcements yet. It could certainly help the app gap, but with Android and iOS dominating, it certainly feels a little too late to make a significant difference.
Article source: www.Theverge.com
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